MSK / ortho · pain · PT · imaging
Referrals leak. You just can't see where.
Orthopedics, pain, physical therapy, and imaging all live on referrals from primary care and specialists. When those relationships weaken, patients quietly go elsewhere — that's leakage, and it's invisible without a system. KeepWarm makes the whole referral map visible and gives your team a weekly plan to keep it warm.
See it run
One quiet referrer, caught and warmed — in about 30 seconds.
A scripted look at KeepWarm working a fictional healthcare referral book: it catches a cooling relationship, drafts the check-in for a human to approve, keeps the ledger, then maps the territory and scores a new source into the same approved pipeline.
Weekly Dashboard
Every referral relationship, watched.
- 1Dr. BooneSummit Orthopaedic Surgery0 refs~$0K/yr
- 2Dr. RamosGrandview Primary Care0 refs~$0K/yr
- 3Dr. HaleFoothill Podiatry0 refs~$0K/yr
- 4Dr. VanceNorthside Family Medicine0 refs~$0K/yr
Outreach
Drafts wait here for your approval.
Summit Orthopaedic Surgery
The full history of this relationship, in one place.
- EmailChecking in from Momentum PTJust nowSent · human approved
- ReferralReferral received5 weeks ago
- MeetingCoffee with the care team2 months ago
Letter Queue
Printed by staff, signed in ink, mailed with a stamp.
Thanks for keeping referrals moving so smoothly between our teams.
We're grateful for the partnership — it shows in every handoff.
Territory Coverage
Who refers today — and where the gaps are.
New Targets
Prospects scored on fit, proximity, and warm paths.
A scripted product demonstration. Momentum Physical Therapy and its data are fictional.
Referral leakage, made visible
Referral leakage is the slow, unmeasured loss of patients who could have been referred to you but went elsewhere. It happens relationship by relationship, and without a system tracking those relationships, you never see where it's happening — only that volume is soft.
What actually happens on the referral channel
MSK, pain, PT, and imaging practices depend on a network of referring PCPs and specialists. That network is rarely mapped, and the relationships inside it are rarely tracked. So when a referrer's habit shifts — a retirement, a new group in the area, a competitor who showed up with lunch — the leak opens silently.
Your team is maintaining these relationships from memory. The list of who could refer, who does, and who has drifted doesn't live anywhere they can act on. The result is leakage you can feel in the numbers but can't point to on a map.
What KeepWarm does for your practice
Maps your referral network
Every referring PCP and specialist practice in your radius, built from the public NPI registry. Your referral map, made explicit.
Watches the relationships
Who's referring, who's cooling, who has never sent a patient. Last touch per referrer, flagged the moment it's been too long.
Tells your team who to call
A weekly list with a reason on every name — a steady referrer went quiet, a new group opened, a thank-you is overdue.
Runs the plays — on approval
Educational updates, coordinator introductions, and thank-yous proposed inside a monthly budget and executed only when your team approves. Relationship-based — nothing in it compensates anyone for a referral.
The free Territory Report
See your whole referral map — free.
We'll map every potential referrer in your radius from public registries and show you exactly who's in your territory. No obligation, no card. If it's useful, we'll talk about keeping it warm.
Referral maps built from the public NPI registry — provider directory information only.